Keynote: Professor Jaideep Prabhu

Abstract

Professor Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business at Cambridge Judge Business School.

Innovation is a major imperative for companies and governments worldwide. But following the financial crisis of 2008, it has become harder to rely on the tried-and-tested formula which sustained innovation efforts in the developed world for so long, namely, highly structured R&D processes that result in expensive top-down projects. Instead, everyone is asking how we can do more for less, while serving broader markets?