Relations between identity and landscape in Brazilian craftwork

Abstract

This paper develops a reflective thinking about Brazilian craftwork. The aim is to understand its identity and its relation
to this country landscape. Craft usually reveals its origins, techniques and materiality. Those characteristics make them
unique and present the communities involved in the production. Craft can unveil history and culture. It is an aesthetic
experience that reflects society and territory occupation.

The case studies feature local and regional characteristics. They are the result of a collective expression or a single
craftsman production. These examples are neither about the craft making nor their social relations. They are not about
gender, age, ability, distribution, nor marketing. Despite this, their products and methods pay attention to local culture. The
objects explore the locality and highlight local landscape to create a cultural identity.

To recognize identity means to demarcate and to establish borders. It is important to distinguish between singular and
foreign. Memories, experiences, ambiances and institutions make an identity. Historical, geographical and biological facts
also influence it. It is open and temporary. It is changeable to allow new joints and thereby create new identities.
The stereotypical territory always appeared as a defining element of originality in Brazilian identity. The exuberant nature
and tropical landscape were the basis for this country characterization. They lie in the origin of its representation tradition.
The exotic and picturesque elements were a celebration of this country’s wealth.

The cases brought use perceptual awareness to get the real world consciousness. The artisans know that they are in
a specific space. Landscape anchors formal references to the objects. In some examples, the use of local materials
connects them and their geographical environment. In others, it intensifies their notion of belonging. Craftwork becomes
a way of making and understanding places. They create meaningful products that represent themselves, their beliefs and
their identity.